Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, 2 July 2012

FINDING THE SIGNAL IN THE NOISE

All around us is noise of some sort, whether it's the neighbours children, traffic, aircraft flying over, loud music, etc, whatever it is there whether we hear it or not. On the other side of the audible spectrum there resides another dimension in sound one that has defined purpose as well as other random sounds too, but for ourselves this organised noise is what makes life for us what it is today. It's the invisible signal noise of radio, television, internet, our mobile phones, our remote control units, sat nav, and the rest it's all there on designated frequencies doing what its supposed to do. In between that the ambient noise or white noise exists, it's the stuff that we can hear and something we either love or not, country dwellers experience different ambient noises from those living in the cities and by further definition those living near railways and airports experience variants within all of that, etc. The world in which we live we is bombarded by advertising all promising the thought of something better, success, keys to this n' that, instant point scoring, increase your rating, get your business more aware, nay for a small fee the secrets of the universe will uncovered by - whoever, it's all there if we choose to look, and if we don't choose to look they are there to tell us anyway. We are a brilliant and boastful and deceitful society mixing a little of this, a little of that and with a bit of strategic marketing until it all comes together as "today's flavour" an elixir that everyone just 'has' to buy, all very California. Which is not to say it doesn't work, but what it doesn't bring into its algorithms are the times lines and numerous coefficients that actually stop it being a run away success, as most products" have like pre-packed food a shelf life after which it doesn't go off as such but becomes superseded by an updated model, by another creator, definitely very California.

There is a purpose and a success trail for all of us, and whilst latching on to others formulas and strategies which may coincide or assist us with what we are doing we can if not careful get bogged down in areas which are not conducive nor creative to what we are doing, even if in themselves they are fabulous. There is a degree of uniqueness about each and every one of us whether we allow this to shine or keep it behind locked doors is down to us. Our uniqueness is very real, we can hear the voice of our partner or friend over and above all others if close by, and if we really try we can hear other information too that many just allow to pass by. Similarly if we seek a trajectory in life or a way forward it must be something that resonates well even if initially we are the only ones to see it, which is often the case. Within the "white noise" there is "our pathway" our own unique signal that no amount of promotion or advertising will help secure or bring around success, if what we are aiming for doesn't have that resounding feeling and resonance then it will just be something that's smart or good but goes no further, and how many times have we all seen that, and indeed perhaps with our own projects not proceeding as wished.

In the space arena stations are all over the world listening for those feint sounds that will indicate a potential, we can hear noises in our car when it goes wrong, and indeed surveillance systems listen for those extraordinary sounds over and above the backdrop of commonplace to decipher and deceminate tell tale areas that give knowledge and advantage. Out there waiting to help us all become rich and famous are those who for a fee will 'tell all' their systems, (or rather unlock a bit at a time costing each step of the way) unleashing designer understanding, knowledge, methodology, schemes, etc, which will enable us to reach  where we think we need to be or if greedy desire. For many their desire is possibly a step too far even if what they do is commendable, it's a bit like driving a normal car 'off road' whereas a 4x4 would have been the best option. It's these nuances and differences that sometimes just can't take in or accommodate differences that even experts don't see or want to see for fear themselves of losing a sale. If what we do is inherent then we would 'see' the little things that are likely to accelerate where we need to go, or have some catalytic action and within that 'white noise' we would both see and feel that pathway which others would completely miss out or be oblivious of.  

For more : www.thelifedoctor.info
FREE "E" Book : www.the-alchemy-of-life.com
RADIO : www.liferadiointernational.com
©John Rushton / The Life Doctor 2012
(These blogs are read in over 120 countries, if you like what you read please re-send them to others),

Tuesday, 26 June 2012

MIND GAMES

Mind games are not nice, it has to be said, games are fun, but mind games literally destabilise us, cause us to think weird thoughts, do weird things and worst of all start to scheme ourselves about things we shouldn't be even thinking about. The broad spectrum of mind games is far reaching in that it encompasses just about everything around us and inter-reacts with how we view life and those we care about and those we don't much care about in life too. It's not as if we are deceitful, although some are, it's we like to play safe with as much of life as we can because we can steer our own ship but we can't stop what's around us, the bits out of our control from happening and causing potential problems, and they do. We tell many a little white lie from a genuine concern for the truth as at times it would spoil a whole host of decisions and open up a can of worms which would or could have far reaching implications that would not be worth the end result. We can even feign that we have forgotten our partners birthday only to reveal that we have laid on a fabulous dinner with the chocolates, champagne, flowers and whatever else there is to follow, so it's all done with the very best intentions and like many a white lie there is no ulterior motive for personal gain or subterfuge of any description. Although having said this it's not an advert to go around telling white lies as if it's an OK thing to do, as like any habit, it doesn't stop there.

We play mind games with our young children to coax them into doing things or usually stop doing things as they are often quite mindful and wilful in what they do or perceive has an end result, even if they can't quite fathom out what it is. We play mind games with our friends often playfully mentioning certain "buzz words" that we know will "get them going" but as it's done playfully we both get away with it and to some extent they allow it to be a part of the "knowing" friendship that has evolved and has no malice of forethought nor anything else. We are all different and there isn't a base standard as what one sees and does and thinks it's "cool" others almost shudder at the thought of it all. The very worst mind games however have to be those of emotional blackmail, and here women have the edge at times as some can at the drop of a hat feign tears and upset to try and not only get noticed but to solicit sympathy and get their own way. Moodiness can affect everyone should they allow it and it's a manifestation of nothing more than pure unadulterated selfishness. In fact as e get a high from being happy the same self same effect can be achieved but from a negative stance from being unhappy especially if its self induced. The body secretes hormones that gives us a feeling that many wallow in and thus pout and become sullen and irascible and introverted with outward developed signs as if to attract attention for pity and solace, whereas it's nothing more than a manifestation of real selfishness and deceit and should not be entertained in any way.

Relationships falter because of mind games as do businesses too. There comes a point in both where the recipient starts to see the bigger picture and reverts from being the victim to the victor and starts to move on. You can only give someone the power to overcome you or influence you if you allow it otherwise it's 'water off a ducks back' an no matter how many unpleasant things are thrown at you if you don't catch them you've already won the game. Unfortunately many people allow ego to interject and just can't keep their mouths closed and reply so now it's like a tennis game, ping poning too and from whereas if you'd caught the ball and walked away - game over. Life is what it is, so it's imperative that we make it as easy for ourselves knowing than ANY negative emotions is going to cause a raised feeling of lowness somewhere down the line. As Gandhi put it well "The weak can never forgive, Forgiveness an attribute of the strong", and this can be seen throughout the world especially with some religiously based cultures. Playing games with life is just that, it's manipulation that always has consequences, if those around you are prone to such things, stay clear, no excuses, you deserve better so achieve it for yourself and allow others to enjoy a better quality of life via their relationships.

For more : www.thelifedoctor.info
FREE "E" Book : www.the-alchemy-of-life.com
RADIO : www.liferadiointernational.com
©John Rushton / The Life Doctor 2012
(These blogs are read in over 120 countries, if you like what you read please re-send them to others),